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SEO Bonanza
By Nick | June 2, 2008
Over the years I have done a lot of studying up on Search Engine Optimization (SEO) and have been fairly successful with getting good results for many of my sites. Recently, however, I have sort of slacked on my studies in SEO and late last week and this weekend I decided it was time to start beefing up again. For any who are interested, below is a list of things that are important to take into consideration when trying to optimize your website for the search engines.
I realize that these are pretty basic and also understand that some people may disagree with these suggestions, but of all the reading I have done, these are some that have kept repeating themselves. Also keep in mind that there are TONS of other things that can be done to optimize your site.
1. Always put ALT descriptions in your <image> tags. Describe the image briefly and make sure to use a keyword in there.
2. Put title attributes on your href links. Another place to add descriptions of the links. Use a keyword too!!
3. On links that go from your site to another site, make sure you set the REL attribute to “nofollow”.
4. Splash pages or intro pages typically have no valuable information for search engines to index. If at all possible do not include one on your site. Instead have an index page that is saturated with relevant information about your site.
5. Do not hide text in images. Text in images (gifs, pngs, jpegs, etc) can not be read by the search engine spiders!! Use HTML text instead.
6. Some SEO experts say that using keywords in your file names helps. For example: keyword.gif or keyword.html.
7. META keyword tags aren’t as important as they used to be apparently…META Description tags, are though! Make sure to use a few keywords in there and also make sure that you use those keywords in the text of the page. Another important thing I have read about META tags is that you should not have the same META description tag on any page of your site. Keep them different!
8. Make a site map that showcases all of your pages. Use href text links to describe them. Start with the broadly descriptive pages and move towards more specific pages towards the bottom.
9. The important words. IN BOUND LINKS!!! Get as many good links to your site as possible.
Also…here are some great links of resources to help you with Search Engine Optimization. If you are truly interested in learning more, these are the sites to follow. TOns of great information.
http://www.searchenginejournal.com/
http://www.searchengineland.com/
http://www.searchenginewatch.com
Topics: Web Stuff |