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The Yellow Pages Are So 2000
By Nick | October 22, 2008
So today I was driving down the road and noticed a guy beside me at a stoplight whose truck bed was filled with telephone books. I am guessing that he is one of the poor souls that delivers those books year after year. In my opinion his efforts are worthless.
When are marketers going to realize that paper is the way of the dinosaur? When is the last time you went to the phone book to look something up? I can’t remember the last time I did. When I want to know the phone number of a restaurant or a store I go directly to my friend named THE INTERNET! People spend thousands and thousands of dollars on print marketing and I am a firm believer that they are wasting their money.
Another thing about print ads is that when a marketer spends money on print, they have no idea if their marketing attempts are being seen. There is no way to track who is looking at what and for how long. Web advertising, however, gives you more info! There are groovy little web applications that track how many people clicked on your ad, how long the people were on your site, where they went on your site, if they bought something from your site, etc. The list goes on and on. This is the way to go people. Spend your money on web advertising…your ROI (Return on Investment) will be much better…I guarantee it!
As soon as my new phone book gets here, it is going directly into the recycle bin. By keeping it in my house I am allowing for the continued existence of phone books. Its kind of like keeping your VCR and watching tapes on it when you have access to a DVD player.
Topics: Web Stuff, Work | 2 Comments »
2 Responses to “The Yellow Pages Are So 2000”
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October 23rd, 2008 at 6:34 am
Navin R. Johnson: The new phone book’s here! The new phone book’s here!
Harry Hartounian: Boy, I wish I could get that excited about nothing.
Navin R. Johnson: Nothing? Are you kidding? Page 73 – Johnson, Navin R.! I’m somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity – your name in print – that makes people. I’m in print! Things are going to start happening to me now.
October 27th, 2008 at 3:15 pm
Until yesterday morning I would have agrees 100% on the yellow pages. Mine go straight to the recycling bin. But Sunday I was watching a show I frequently watch on sun morning. “Your Business” on msnbc. Some one questioned weither to pull their Yellow page ad? And the feedback they got really had to do with who you were targeting. There are many baby boomers and grandparents that still use the yellow pages and I really hadn’t thought about that.